Her name was Barbara. She was my best mate on the property and she passed recently.
She is deeply missed and absolutely would have loved you. Anyway, hi.
I am Kiwi-born, sweet as a nut, yeah nah, the whole package and I have been doing this for years. I run my business from home, often from my bed with Alfie doing absolutely nothing productive nearby and I love every single bit of it.
My kids are teenagers now. They eat everything in the fridge before I have even noticed it arrived and they have perfected the art of sighing at maximum volume from across the house. But back when they were little, when I was doing the nap schedules and the toddler meltdowns and the ‘I just need five minutes to send one email’ negotiations that never actually ended in five minutes, I would have paid anything for a Tarls. Someone to catch the things I was dropping. Someone who knew my business almost as well as I did and actually cared whether it worked. Someone who showed up without being chased. I did not have that person. So I became her. And then I became her for everyone else.
Most of my clients are in that exact season right now. Little ones at home, businesses to build, not enough hours and way too much on their plates. I see you. I have been you. And I genuinely cannot wait to help you.
Some days it is turning an inbox that looks like it was organised by someone in a full panic on a Friday afternoon into something a functioning human can actually work from. Some days it is designing Klaviyo newsletters so polished that clients get replies from their own list saying ‘wow, you look so professional.’ Other days it is ClickUp boards, team communications, project timelines, client onboarding and workflows that finally make your business feel like it runs instead of chases you.
I am not a standard virtual assistant (I really should change my title.) I am a high-level business support partner with 19 years of experience across executive operations, project management, design, email marketing, systems and team support. If your business needs it, I have almost certainly already done it, probably for someone very much like you.
They’re juggling businesses, kids, homes and everything in between.
They want to grow, but their to-do list is out of control.
They want someone who feels like a teammate, not just a task-ticker.
They’re sick of chasing contractors, repeating instructions or feeling like they still have to manage everything.
They want loyalty, friendship and someone they can trust.
You get me, not a stranger every month who needs to relearn your brand, your voice and your very specific feelings about email formatting.
Executive operations brain plus creative design eye. A genuinely rare combo that I have spent years perfecting.
I do not wait for a task list. I see what needs doing, I mention it and I usually sort it before you have had a chance to add it to your list.
I treat your business like it is my own. Even from bed. Especially from bed, I am very focused there.
My longest client has been with me for over 8 years. We have never met in person. If that does not tell you something, I do not know what will.
I’m an unapologetic Harry Styles devotee. And I’m not entertaining debate on that one. Confident, warm, a little bit extra honestly the brand energy I want for every single client I work with.
Reality TV is my love language. Love Island. MAFS. The Bachelor. I watch it all with full investment and zero shame. It is how I decompress and I stand by every moment of it.
My ideal working evening: fire outside, cold glass of Savvy Blanc in hand, working from my laptop. I call it peak productivity.
Businesses and brands who trusted me with the unglamorous stuff and lived happily ever after:
A big dramatic exhale. Shoulders finally dropping.
The moment you realise you do not have to hold all of it anymore.
Less ‘I might actually cry into this spreadsheet’ and more ‘oh, I actually love my business again.’
That is what I show up to give you. Every day. Sometimes from my bed but always with my whole heart.